Learn Data Storytelling with Bill Shander
If data is a critical part of your content - thought leadership research, surveys, data journalism, etc. - then you know that it can be challenging creating communications that break through the clutter and really speak to your audience. Whether you're in marketing, PR, thought leadership, content development, analytics, IT or consulting. Even if you're not doing the work, but you manage teams and freelancers doing this work, you need to know how to make your data sing. In today's world of information clutter and fast-moving technologies, it is absolutely critical to turn your data into visual experiences that leverage the mechanisms of great storytelling to maximize your impact. With Rock the VizComm, your team will learn to polish up their data communication skills in live hands-on workshops led by Lynda.com's and LinkedIn Learning's data storytelling expert, Bill Shander.
Natixis Global Asset Management
As a predominantly business-to-business global financial company, our marketing communications can often be very dense and complex. Bill Shander does a great job breaking down these complexities into the most basic of human communications: Storytelling. His 4X4 model for knowledge content helps us organize our thoughts from the audience’s perspective, separating “water cooler” moments from the “deep dive” to keep all content more engaging.
Sally Caputo Association of Management Consulting Firms
Bill Shander is ahead of the latest thinking around data visualization and not only masters how to communicate creatively and effectively through infographics, but INTERACTIVELY, which is key to making them effective. Bill’s presentation style is dynamic- providing rich content while engaging the audience.
Gretchen Hall Strategy + Business Magazine
Bill started with a highly entertaining and informative history lesson on data visualization and then took our team through several exercises designed to give us the tools to think about our data and our content more interactively. It was an extremely successful session for us all.
Heather Huerta California Public Employees' Retirement System
We invited Bill to come share his expertise with 24 members of public affairs and stakeholder relations teams. Bill customized a dynamic workshop specific to our needs. Bill provided a format that was engaging, educational, and inspirational. Our team is excited to put to practice his methodology and tools including his memorable acronyms for distilling messages!