Learn Data Storytelling with Bill Shander
If data is a critical part of your content - thought leadership research, surveys, data journalism, etc. - then you know that it can be challenging creating communications that break through the clutter and really speak to your audience. Whether you're in marketing, PR, thought leadership, content development, analytics, IT or consulting. Even if you're not doing the work, but you manage teams and freelancers doing this work, you need to know how to make your data sing. In today's world of information clutter and fast-moving technologies, it is absolutely critical to turn your data into visual experiences that leverage the mechanisms of great storytelling to maximize your impact. With Rock the VizComm, your team will learn to polish up their data communication skills in live hands-on workshops led by Lynda.com's and LinkedIn Learning's data storytelling expert, Bill Shander.
Testimonials
As a predominantly business-to-business global financial company, our marketing communications can often be very dense and complex. Bill Shander does a great job breaking down these complexities into the most basic of human communications: Storytelling. His 4X4 model for knowledge content helps us organize our thoughts from the audience’s perspective, separating “water cooler” moments from the “deep dive” to keep all content more engaging.
Neil Martin Natixis Global Asset Management
As an Analytics & Insights team at a B2B company, we are in the depths of data and analysis all of the time and can become disconnected from the needs and preferences of our audience. Bill really helped us think about how to tell a compelling story and visualize data & insights in an engaging way. He worked through specific materials with us and gave us tips & tricks that will help bring our work to a new level.
Rachel Richter Dun & Bradstreet
Bill’s class inspired my staff. For example, he effectively led a critique of some draft visualizations, provided pointers, and walked the staff through a ‘before and after’ demo. That “real life” activity, in particular, has helped challenge the staff’s creative thinking and transformed their process and deliverables. It was tons of fun!
Jenny Rone US Department of Agriculture
Bill started with a highly entertaining and informative history lesson on data visualization and then took our team through several exercises designed to give us the tools to think about our data and our content more interactively. It was an extremely successful session for us all.
Gretchen Hall Strategy + Business Magazine
